Production, post-production, scriptwriting, storyboards, motion graphics and color grading.
Motion & FilmProfessional portfolio · 2026
GuillermoYair ZárateCórdoba
Creative · Brand · Digital Products · AI.
Mexico City
I turn business needs and complex solutions into brands, content, experiences and digital products ready to use.
Featured case · Founder & Creative Director · 2023–present
01
Smart Protein
Branding · Product · Digital experience.
My contribution
I created the brand.
And its products, too.
I conceived Smart Protein, its food, drinks and recipes. I developed its identity, menu and experience, from the point of sale to its apps.
Brand in action
From concept to a real space.
The identity became a menu, products, communication and a buying experience.
Design decisions
Three pieces. One brand.
Choose a piece to explore the decision behind it.
My decision
The product builds the brand, too.
I created the recipes and developed the product names and food presentation in the menu.
Recipes + naming + menu
My decision
Putting the product first.
I brought the identity into campaigns and content, with the food taking center stage.
Product + content + brandView Smart Protein campaigns
Brand campaigns · Instagram
Identity and concept ↗ Fit Kong · Naming and product ↗ Smart Delivery · Service and brand ↗Smart Protein · Digital products
From the counter
to your phone.
Rewards: loyalty with points, QR codes and rewards.
Nutrition: nutrition tracking prototype.
Marketing & Design · 2022–2023
02
UNIGIS
End-to-end marketing and design for a B2B logistics technology company.
My contribution
Complex technology.
Clear communication.
I connected brand, product and sales through campaigns, presentations, video and trade shows. From idea to production.
Featured video project
ALMA AI
Production and post-production for ALMA AI: an audiovisual identity for logistics intelligence.
Communication system
One brand. Multiple formats.
01 / 03Every 2 s
03
Walmart
Exterior facade graphic design for Juguetilandia, rolled out nationwide at Walmart Mexico.
Exterior design + leadership
One campaign
across the country.
I designed the exterior facades for Juguetilandia and coordinated project management and supervision.
MXWalmart Mexico
02Direct reports
04
Selected Creative & Motion Work
Identity, store design, product naming, point-of-purchase materials, photography, video and promotions.
Brand & RetailCreative coordination, identities, catalogs, advertising, events, renders and suppliers.
Creative DirectionBranding and video production, including editing and post-production for Vega Instruments Canada.
Independent WorkWhy Zii · Independent Creative Projects. A complementary creative practice for branding, content and video production.
Digital products · Concept, UX & AI
From idea
to product.
Products for connecting people, selling and visualizing operations. Choose one and explore.
Original artwork, videos and app interfaces are shown in their original language.
UNIGIS Sales Intelligence
Account, prospect and opportunity insights to prepare for B2B sales conversations.
Explore interactive demo
Shopzii
Digital catalogs to showcase products and connect with potential buyers on WhatsApp.
Explore demo catalog
ARGILORE / AKELARRE
Plans, people and activities with distinct day and night identities.
Explore mobile demo
Yard3D
A 3D distribution center to explore vehicles, docks and a simulated logistics workday.
Explore Yard3D
Smart Protein Rewards
Digital loyalty card with Smart Points, tiers, QR codes and rewards.
Open loyalty app
Smart Protein Nutrition
Food logging, food exchanges, nutrition plans and goals.
Open nutrition prototypeAbout me.
Creativity with business context.
Guillermo Yair Zárate Córdoba
I design brands and digital products with a business perspective.
My experience spans creative direction, B2B marketing, video production, hospitality and entrepreneurship.
AI tools. Independent judgment. I integrate AI into research, creation and development.
- Professional experience
- Since 2010
- Digital products
- 6
- Degrees completed
- 2
- Based in
- Mexico City
- Languages
- SpanishEnglish Conversational
- Contact
- yair.zc@hotmail.com
- Phone
- +52 55 43 37 71 13
Degrees + professional courses
Education.
University studies
2 completedAnimation, Art and Digital Design
Centro Universitario de Comunicación
Degree completedInternational Trade and Logistics
Universidad del Valle de México
Degree completedIPN
Computer Systems Engineering
Escuela Superior de Cómputo · Instituto Politécnico Nacional
5 semesters completed · Degree not completedExperience
One career.
Many ways to create.
Connecting design, business and customer experience since 2010.
DesignExperienceProduct + AI
Product + AISmart ProteinFounder & Creative DirectorView experience
B2B MarketingUNIGISMarketing & DesignView experience
BusinessIntercomCommercial and business experienceView experience
BusinessQuad GraphicsEditorial account managementView experience
BusinessPublimailCommercial and business experienceView experience
ExperienceHospitality · CancúnEvents, leadership and guest experienceView experience
MotionOppsCorpVideo production and motion graphicsView experience
Creative directionGrupo DestinosCreative coordination and designView experience
BrandingPop & RollBranding and brand experienceView experience
DesignLeo ComercialStart of professional careerView experience
Brand & Creative
Digital Products & AI
Marketing & Experience
Execution & Leadership
Contact
Let’s talk.
For career opportunities, projects and collaborations.
Get in touch by emailCreative · Brand · Digital Products · AI
Share my work
My decision
The identity lives in the menu, too.
I brought the identity into the menu to connect the brand with the buying experience.
Brand + buying experience